Following Ballet Rosa's retailer-first philosophy, Allegro was asked to represent the world-renown dance wear brand as part of their YAGP sponsorship for the 2020 season. Not only did this mean selling Ballet Rosa products at Regional Semi-Finals, but also representing the full line of leotards, warm ups and accessories at the Finals in New York City this past April
Months of planning and preparation go into creating a pop-up shop for the ten days of YAGP Finals. Special-edition YAGP branded leotards and warm ups, never-before seen styles and colors, as well as a greater selection of men's dance wear, were shipped to Allegro and ready to be sold to the hundreds of dancers that attend Finals each year. Sadly, due to the Covid-19 Pandemic Crisis, YAGP Finals were indefinitely postponed.
Ballet Rosa has continued to support the dance community during this difficult time through messages of positivity and togetherness, helping dancers look and feel their best no matter where they might be dancing. Allegro is proud to fulfill our promise to promote the brand and celebrate the hard work accomplished by all of the YAGP dancers this season, by selling their products on our site.